Diversion

Fight Diversion

Drive the performance and value of your supply chain operations with TruTag microtags (“TruTags®”) by gaining transparency of product information to determine the origin of a product and where it should be, to help ensure the right product is in the right place at the right time, mitigating risks due to channel or country diversion.

If you are like most global brands, you have sophisticated pricing and product channels within a market, and across different geographies. Particular products are packaged and marketed for specific distribution, and when third parties improperly divert products from a lower-price channel or territory to a higher-price channel or territory, your financial margins suffer. In the case of healthcare, pricing arbitrage practices create liabilities and patient risks if the diverted product is relabeled incorrectly or subjected to improper handling and storage conditions.

Unauthorized diverted products have at some point come into contact with the authorized supply chain, which means that manufacturers and distributors are well-positioned to play a significant role in preventing this type of illegal trade.

diversion_truck_sAnti-Diversion Solution to Protect Your Investments

At TruTag Technologies, we have a brand protection solution that can assist you in detecting and preventing product diversion using TruTags made of high purity silica that can be added into or on the product itself and can be read by using TruTag’s optical reader, an advanced business information tool that can reveal specific product intelligence about the item such as:

  • Lot number
  • Part or item number
  • Authorized territory of sale

With this information, a product security professional can determine the origin of the product and where it should be, to help ensure the right product is in the right place at the right time. Any flagged incidents can help reveal how and where the manufacturer’s supply chain may be “leaking”, and will provide data to enforce contract terms.

TruTag’s forward-thinking approach to the fight against product diversion is the solution you need to protect your investments and maintain control of your supply chain.