AWARDEE Frost & Sullivan 2010 North American Pharma & BioTech Technology Innovation of the Year

10% of all drugs sold worldwide are counterfeit according to industry estimates. Annual global trade in all counterfeit goods is estimated to be $600 billion and growing. Counterfeit goods and drugs pose a real threat to consumer safety as well as to companies whose brands are compromised and profits stolen.

The TruTag™ solution represents a breakthrough in the fight against counterfeit medicine, food, consumer goods and industrial products. The tags are made of the highest purity silica, rendering them biologically inert and edible. And while their visual clarity and small size challenge the limits of human vision, each tag contains a custom-manufactured spectral signature chosen from over one trillion possibilities.

With such vast array of unique signatures, these codes can be associated with a wide variety of fields of information, similar to a traditional printed bar code, allowing TruTag™ microtags to serve as covert "edible bar codes." As a result, the TruTag™ solution offers brand owners a powerful business information tool as well as a leading edge product security measure.

Read more about the revolutionary TruTag™ microtags and how they can be used for assurance and security in medicine and food products, consumer goods, electronic components, and a range of industrial products.