Authentication Technology to Protect your Brand Equity
TruTag Technologies is your ideal partner in combating product diversion, counterfeiting and product recalls in your food and food packaging supply chains. TruTag microtags (“TruTags®”) are safe, covert, edible and made of silica, a material “generally recognized as safe,” or GRAS by the US FDA. TruTags can be integrated into food or onto food packaging, giving you a cost-effective and efficient brand protection solution.
At TruTag Technologies, we strive to support clients in addressing the challenges that impact today’s food and food packaging supply chains. We’ve developed a customized authentication technology solution using TruTags made of high purity silica or silicon dioxide, which are:
- Resilient: TruTags will last for the entire product lifetime
- Customizable: TruTags can mark items with unique information for product verification and traceability
- Can be incorporated into a range of food and beverage products, and packaging, in various application techniques
TruTags are uniquely etched through a highly precise process, and associated with a specific optical signature. TruTag’s authentication technology is distinctive in that the optical signature is into the microtags without the use of additional additives or markers. As such, the highly versatile microtags can be added to coatings, applied to the exterior of products and edible goods, or added to ingredients such as powders. TruTags will last indefinitely through the product’s lifecycle and can be read by using TruTag’s optical reader.
The TruTag approach includes an ability to code by product, plant and manufacturing line offering you a cost-effective and efficient brand protection solution against counterfeiting and illegal trade.