Consumer Goods

Brand Protection for Your Consumer Products

TruTag Technologies has developed a product authentication technology solution for brand owners using TruTag microtags (“TruTags®”) made of high purity silica, or silicon dioxide. TruTags are uniquely etched through a highly precise process, and are associated with a specific optical signature for use in or on consumer products in various application techniques. TruTags are:

  • Safe
  • Covert
  • Resilient: TruTags have a melting point above 1000°C and will last for the entire product lifetime
  • Customizable: TruTags can mark items with unique information for product verification and traceability

The optical signature manufactured into the microtags without additional additives or markers makes TruTag distinctive. TruTags will last indefinitely through the product’s lifecycle and can be read by using TruTag’s optical reader, which alerts the user if a scanned product is unauthorized or counterfeit. The TruTag approach includes an ability to code by product, plant and manufacturing line providing you the data you need to combat counterfeiting, diversion and quality challenges.

To learn about our security platform for Arts and Collectibles, please click here.